Purina Dog Chow - Packaging Refresh

We spent the second half of 2011 and early 2012 shooting with Purina Dog Chow on their new packaging release. Our team styled and shot with multiple employee families across the US at their homes and nearby parks they frequent with their pups. Following each shoot, the video production team jumped in for interviews with each family. Clips can be seen here.

I'm mildly obsessed with dogs...especially puppies, so this assignment could not have been more perfect for me.

CLIENT: Purina Dog Chow

AGENCY: CheckMark Communications



Lily Schlosser (Dog Chow Light and Healthy)

Kate Hare (active senior, puppy chow, dog chow, heathy morsels, little bites)

HAIR/MU: Katrina Rutherford

VIDEOGRAPHY: Steve Parisi, Frame-4